History

Back in the early 70s , Jim and Scott Flanders along with their grandfather, James Karusis had spent 2-3 years learning the ins and outs of the bicycle business while working at Wheel Goods Corporation of Minneapolis, MN. Wheel Goods was one of the largest Gitane bicycle dealers in the US. In 1973 when the Gitane/Wheel Goods relationship ended, the brothers and their grandfather saw an opportunity and opened a small bicycle shop just a few blocks east of Wheel Goods. Keep Reading »

Fitting

The fit is the key. Research proves that when you have an optimal fit you will ride faster and longer, with greater confidence in cornering and descents, all in greater comfort. Virtually all fitting systems operate on the same premise. Measurements of a cyclist's body are applied to mathematical formulas to determine (theoretical) frame size and positioning. Keep Reading »